CAPITALAND VIETNAM – Remember Your Beginnings

Impact Angle: Education

Background:
CapitaLand Hope Foundation have a network of 29 CapitaLand Hope Schools, including 4 in Vietnam.
Long An is a poor province in Vietnam, some areas have not yet built schools for the children.

Objective of Campaign:
→ Portraiting how important education is for children.
→ Inspiring the audience, building their emotion by telling a story about ‘always remembering your beginnings’
→ Showcasing CapitaLand meaningful projects.

Method:
A Short Film portraits a man’s life, starting from the first base which is Capitaland Hope School and ending with he is coming back to the school to give back the Hope to the next generation.

 

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