Behind “Saigon: City of Dreams”

Summer, Phuc, Hoa are three pillars in the “Saigon: City of Dreams” series, where we tell stories of social enterprises...

TRAM – An Insider View to Set Design and Creative Process

Ngoc Tram, set designer for RICE’s Nongshim project, shares her insight and experience in crafting the set for a commercial...

Cuong – Getting out of comfort zone.

Everyone has their first time on shoot. Listen to Cuong – our Production Assistant  to know how he felt about...

Our Films need Audience!

For years, the advertising industry has compartmentalized creativity and technical execution into different stages, to create a more efficient ‘assembly...

“We Bake For Change. You Eat For Change” – Van Trinh, Project Manager (IECD)

From left to right: Nga, Tuong & Hang, apprentice bakers at La Boulangerie Française HCMC – oct2019. Photo by: Ms....

Getting Some Headspace During a Pandemic – A word from RICE’s EP about the situation

What do we do in a pandemic?   With COVID-19 dominating the news, lockdowns and travel restrictions have grinded most...

Summer Doan – The desire to tell the story

I have always been obsessed with story. To me, everybody has a story that is waiting to be told. So...

Dan – How do I grow through films?

I remember when I first came to RICE for an interview, I was asked a question: “Do you know what...