Summer, Phuc, Hoa are three pillars in the “Saigon: City of Dreams” series, where we tell stories of social enterprises...
Ngoc Tram, set designer for RICE’s Nongshim project, shares her insight and experience in crafting the set for a commercial...
Everyone has their first time on shoot. Listen to Cuong – our Production Assistant to know how he felt about...
For years, the advertising industry has compartmentalized creativity and technical execution into different stages, to create a more efficient ‘assembly...
From left to right: Nga, Tuong & Hang, apprentice bakers at La Boulangerie Française HCMC – oct2019. Photo by: Ms....
What do we do in a pandemic? With COVID-19 dominating the news, lockdowns and travel restrictions have grinded most...
I have always been obsessed with story. To me, everybody has a story that is waiting to be told. So...
I remember when I first came to RICE for an interview, I was asked a question: “Do you know what...