How do you capture the spirit of a nation in just a few frames? Partnering with ASUS, we set out to do exactly that — using only the Zenfone Zoom, with its 3x optical zoom, to tell a story that’s as incredible as the landscapes it was filmed in.
Purpose
To highlight the capabilities of the Zenfone Zoom smartphone by putting it to the ultimate storytelling test — real people, real stories, real places.
Concept & Execution
Inspired by ASUS’s global slogan “In Search of Incredible”, we told a story rooted in Vietnam’s cultural richness — the vibrant and enduring traditions of its 54 ethnic groups.
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Shot entirely using 4 Zenfone Zoom devices
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Produced and delivered within 4 weeks, from concept to final cut
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The story focused on handmade crafts, generational wisdom, and authentic human connection
Result
The film was more than just a product showcase. It was a celebration of identity — and it resonated. It was honored as one of the Top Ten Best Online Advertisements at the Golden Bell Awards 2016.
