Summer, Phuc, Hoa are three pillars in the “Saigon: City of Dreams” series, where we tell...
Ngoc Tram, set designer for RICE’s Nongshim project, shares her insight and experience in crafting the...
Everyone has their first time on shoot. Listen to Cuong – our Production Assistant to know...
For years, the advertising industry has compartmentalized creativity and technical execution into different stages, to create...
From left to right: Nga, Tuong & Hang, apprentice bakers at La Boulangerie Française HCMC –...
What do we do in a pandemic? With COVID-19 dominating the news, lockdowns and travel...
I have always been obsessed with story. To me, everybody has a story that is waiting...
I remember when I first came to RICE for an interview, I was asked a question:...
Suong relates her experience in the shooting of the ‘From Farm to Football’ documentary short in...
How can we become fashionable but sustainable while saving money at the same time? Go check...
Telling a story about a brand’s involvement is CSR is seldom told in a narrative short...
Industrial video shooting may sound boring at first, but for Rice’s filmmakers who always follow our...
