For many people, cooking can feel intimidating — a complicated task with too many steps, too much pressure, and not enough confidence. That’s why we created the CHIN-SU Cooking Series: to make cooking feel approachable, enjoyable, and even therapeutic. Each short-form episode highlights simple, comforting Vietnamese dishes — made with CHIN-SU sauces — and designed to be watched, learned, and loved in just a few minutes. Whether you’re following along step-by-step or just watching to relax, these videos help turn the kitchen into a more positive space.
The Concept
Cooking as a feel-good ritual. We simplified recipes and paired them with relaxing visuals to make cooking feel like something anyone can do — not just experts. From “Chân gà hấp tương đậu phộng” to “Phở bò,” the series shows how homemade food can nourish both body and mind.
Our Role
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Idea development & episode concept
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Full vertical-format production for TikTok
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Post-production and content packaging for social media
Why It Works
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Short-form cooking content is highly engaging on TikTok
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The series gives CHIN-SU an emotional edge: not just a product, but a brand that supports well-being through food
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Blends culinary content with visual ASMR — trending, watchable, and deeply relaxing
Featured Episodes
@chinsufoods.official Nếu bạn đang FOBO không biết ăn gì hôm nay thì để CHIN-SU chỉ bạn cách nấu “FỞBÒ” đơn giản ngon chuẩn nhà hàng ngay tại nhà nhé 😘 Nguyên liệu cho khoảng 4 người ăn: 4-5 vắt Phở khô CHIN-SU Phở Story 1 gói Xốt nhà hàng CHIN-SU – Phở bò 300gr thịt bò 50gr hành lá 100gr hành tây Rau thơm, giá, ớt tùy sở thích #LearnOnTiktok #yummy #CHINSU #XốtNhàHàng
@chinsufoods.official CHÂN GÀ HẤP TƯƠNG ĐẬU PHỘNG quá ngon đến nỗi Lão Hạc phải thốt lên “hảo tương lạc” 🍗 Nguyên liệu: 12 cái chân gà 200ml Nước tương Nhật 20gr gừng 30gr đậu phộng 10gr hành lá 5gr quế 2 cái hồi 20gr bột bắp 20ml mật ong 20gr tương tàu xì 10ml dầu ăn #LearnOnTiktok #nauancungtiktok #taste #CHINSU #NướcTươngNấm
See More:
- Chickita – #KểChuyệnLầnĐầu Series
- TikTok Asia: Promote Campaign – Part 3
- Frozen in Concert – Film Concerts VN
Want to create something with soul that also speaks to your brand values? Let’s build stories that connect. Contact us →
