Hannstar’s infotainment series on YouTube helps office workers practice self-care with exercise and travel episodes for mental refreshment. The campaign features relatable content to improve well-being and reduce workplace stress.
Campaign Overview
Hannstar, a company based in Taiwan, launched an infotainment series on its YouTube channel to help office workers practice self-care. The show aimed to address common workplace stress and improve overall well-being through exercise and mental refreshment activities. This unique concept was designed to entertain and educate the audience while promoting healthy habits at work.
Purpose
The goal of the campaign was to build engaging content on Hannstar’s media channels, particularly on YouTube, to provide value to office workers. By combining entertainment and practical tips, the series aimed to help workers improve their health and mental state, ensuring they could relax and refresh their minds during long work hours.
Concept
The concept of the series revolved around reality-style shows featuring various activities that assist office workers in relaxing and taking care of their physical and mental well-being. Each episode provided viewers with a unique combination of exercise routines and travel episodes designed to help them refresh their minds and manage the stresses of daily work life.
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Episode Highlights:
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Exercise sessions designed to relax the body, such as stretching and core-strengthening routines.
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Travel episodes showcasing simple trips and experiences that could serve as quick mental breaks.
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Execution
To ensure the campaign’s success, the following steps were taken:
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Casting: The series featured charismatic and interesting hosts who connected well with the audience, alongside real office workers who were featured in the show to make it more relatable.
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Filming Process:
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Each episode required 2 shooting days, with multiple camera angles (3-5) in various locations to keep the content dynamic.
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The production team worked 2-3 weeks on post-production to create a 23-minute episode for each segment.
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The effort was aimed at creating a professional yet entertaining experience for viewers, ensuring they could take quick breaks and practice self-care even while at work.
Result
The series was an immense success, as it effectively engaged office workers by providing content that:
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Encouraged them to practice self-care through exercise and mental refreshment.
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Helped reduce stress with simple tips for staying healthy in the workplace.
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Gained traction on YouTube and was well-received by the audience for its practical tips and engaging content.
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By combining both physical activity and mental wellness, Hannstar’s infotainment series successfully built a connection with office workers looking to improve their daily routines.
