What happens when you ask regular people to step out of their comfort zones — and try something completely new? In I TRIED, a short-form documentary series produced for VICE Media, we followed curious, open-minded individuals as they took on unexpected cultural experiences: drinking local herbal wine, singing lottery songs in public, or stepping into traditional roles for a day. No scripts. No acting. Just honest attempts, awkward moments, and the joy of trying.
The Concept
Give someone a challenge they’ve never faced.Let them figure it out in real time. Film everything. That’s the core idea of I TRIED — part docu-challenge, part cultural deep-dive, and fully grounded in real human reactions.
Our Role
We worked with VICE to develop and produce the full series, including:
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Story & concept development
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On-the-ground casting
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Field production with real people, not performers
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Vertical-first video editing tailored for TikTok viewing
The Tone
Raw. Playful. A little weird. The episodes reflect the charm of not getting it quite right — and finding meaning (and laughter) in the process.
Featured Episodes
@vice.asia What’s better than eating rice? Drinking it 😏🍷
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