What does it take to rise from muddy fields to stadium lights? In this branded documentary with Yanmar, we follow the moving story of a young Vietnamese football star — and the quiet resilience of the parents who raised him in the countryside.
The Campaign
From Farm to Football is more than a slogan. It’s a heartfelt narrative that connects two essential parts of Vietnam’s identity: its agricultural roots and its national love for football.
Purpose
To associate Yanmar’s agricultural innovation with the strength, growth, and spirit of Vietnam — from rural rice fields to international football arenas.
Concept
This film tells the authentic story of a famous Vietnamese footballer whose journey began in a farming village.
Through his parents’ memories and sacrifices, we explore how values like hard work, humility, and perseverance planted the seeds of his success.
Why It Matters
At its core, this is a story about family, sacrifice, and the invisible hands that shape greatness.
For Yanmar, it’s also a tribute to the farming communities that are the true unsung heroes behind every victory.
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