When TikTok rolled out their new ‘Promote’ feature across Asia, they wanted more than just a product explainer — they needed stories. Real stories. From real people. In real local languages. We helped them bring those stories to life.
The Goal
Show creators and small businesses how Promote can work for them — by letting actual users do the talking. The campaign spanned five key markets: Vietnam, Indonesia, Thailand, Japan, and Korea.
What We Did
We managed the campaign from the ground up, including:
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Sourcing and casting KOCs and micro-influencers in each country
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Partnering with local influencer agencies
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Handling full production and post-production
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Adapting every piece of content to fit local culture and TikTok’s vertical-first format
The Creative Idea
Each video starts with a simple, relatable hook: “Here’s what life was like before I used Promote…” Then we let the creators tell their own transformation stories.
The videos were designed to feel native to TikTok — vertical, real, unscripted, and personal — just like any content you’d find scrolling through your For You page.
The Impact
By speaking to users in their own voice — culturally and literally — this campaign helped TikTok build stronger connections with its creator community and boost feature adoption across Asia.
Featured Videos
Got a product worth sharing but not sure how to tell the story? Let’s make something your audience can feel.
