TikTok Asia came to us with a simple ask: Help show how their new ‘Promote’ feature can make a difference for everyday creators — in a way that feels real. So we turned that into a series of lighthearted, relatable videos that hit home across Asia.
The Idea
We all start somewhere — sometimes, it’s with just 3 views on a video from your bed or sofa. These videos capture those early, awkward, low-engagement moments we’ve all experienced — and show how Promote can turn them into something more. Because on TikTok, every scroll could be a spark.
What We Did
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Sourced diverse KOCs from Japan, Thailand, Indonesia, Vietnam, and Korea
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Worked with local influencer agencies
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Produced a series of short vertical videos shot in real-life, home-style setups
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Delivered end-to-end: from scripting to post-production
The Vibe
Fun. Honest. No over-polishing. Just creators in their natural habitat — bed, couch, blanket and all — trying to grow.
It’s not about instant fame. It’s about giving the algorithm a little nudge. And maybe, just maybe, waking up viral.
Videos
Want to create something with soul that also speaks to your brand values? Let’s build stories that connect. Contact us →
