C.P. Việt Nam’s “Show the Love, Taste the Love” activation event used interactive designs and vibrant setups to engage customers and promote the brand’s products. The event was a visual success with memorable design elements.
Campaign Overview | Event branding
C.P. Việt Nam launched an exciting activation event titled “Show the Love, Taste the Love” to promote their products. The event showcased interactive setups using containers, creating a memorable experience for the attendees. The design team at RICE crafted unique, vibrant visuals that embodied the spirit of C.P. Việt Nam’s brand while highlighting the freshness and authenticity of their offerings. The activation event aimed to engage customers and create lasting impressions of the brand.
Purpose
The goal of the activation event was to create an immersive experience that allowed attendees to interact with the brand in a fun and memorable way. The design of the event space featured bright colors and playful elements that emphasized the fresh and healthy food offerings of C.P. Việt Nam, aligning with their values of quality and sustainability.
Concept
The concept behind the activation event was to create a space that reflected the brand’s identity while engaging visitors. The use of shipping containers as the main set design provided a unique and modern twist on traditional event structures, reflecting both innovation and quality. The design incorporated elements of vibrant colors, interactive installations, and product displays to capture attention and ensure the experience was both informative and enjoyable.
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Key Concept Elements:
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Interactive Displays: Customers could interact with the event’s design, which included digital screens and physical product displays.
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Vibrant Color Scheme: The use of bold colors such as green and yellow created a lively atmosphere, aligning with the energetic vibe of C.P. Việt Nam.
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Brand Identity: The containers were designed to evoke the freshness and local identity of the brand’s offerings.
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Execution
The design and execution of the activation event followed these steps:
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Container Design: Shipping containers were used as the primary design element. The team created 2D and 3D designs for these containers, ensuring they were visually appealing and functional for the event.
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Event Layout: The layout was designed to maximize visitor engagement and facilitate interaction with the brand.
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Event Production: The design team worked closely with the event production team to bring the design to life, ensuring a seamless experience for attendees.
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Timeline: The design process took approximately 8 weeks, from concept development to final execution.
Design Assets
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Event Design: The visual design of the event was centered around interactive elements, bold colors, and functional layouts.
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Branding Materials: The design included banners, promotional materials, and event signage that showcased the brand’s personality and core values.
Result
The activation event proved to be a success in engaging the audience and increasing brand visibility for C.P. Việt Nam. The vibrant designs and interactive features captured the attention of both online audiences and event attendees, while reinforcing C.P. Việt Nam’s commitment to quality and innovation.
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Key Outcomes:
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Increased Brand Awareness: The interactive designs and engaging setups created a memorable experience that resonated with customers.
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Enhanced Customer Engagement: The event’s design encouraged visitors to engage directly with the brand, leading to positive feedback and increased brand affinity.
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Visual Impact: The modern and unique container setups created a visual impact that successfully communicated the brand’s message.
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