For TECNO CAMON 40 | 40 Pro, RICE Content & Media created a fast-paced TVC built around movement, youth culture, and the power of capturing the right moment. From city sports and group memories to the energy of Vovinam martial arts, the film highlights the phone’s FlashSnap feature, AI photography capabilities, and camera performance through a visual language of speed, confidence, and action. The result is a product-led commercial that connects smartphone innovation with everyday creativity and Vietnamese athletic spirit.
