Woori Bank’s commercials in Vietnam successfully showcased the brand’s new mobile banking app through emotional storytelling and high-quality visuals, demonstrating the app’s functionality in real-life situations.
Campaign Overview Woori Bank commercials
Woori Bank launched its first commercials in Vietnam to increase brand awareness and promote the new mobile banking application. The commercials focused on how Woori Bank’s WON App helps Vietnamese people in their daily lives, reflecting the brand’s values of community support and enhanced financial well-being.
Purpose
The purpose of the campaign was to raise awareness for Woori Bank in Vietnam by promoting the WON App. The campaign aimed to showcase how the app fits seamlessly into people’s lives, allowing them to manage their finances with ease and in a more community-focused way.
Concept
The commercial series focused on real-life stories where Vietnamese people helped each other with everyday situations. The commercial emphasized the use of the WON App in these moments, showing its role in simplifying financial transactions and supporting users in practical ways.
Execution
To bring the concept to life, the production team:
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Shooting Locations: Selected diverse locations across Vietnam, from bustling urban streets to serene rural settings.
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Set Design: The set design was customized to reflect authentic, everyday scenarios where people could use the app.
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Filming: Spent 2 months filming the content across multiple shooting days to ensure high-quality visuals and engaging storytelling.
Result
The campaign resulted in a brand film with strong storytelling, supported by 7 follow-up product films. These films clearly demonstrated the WON App’s functionalities, including how it could improve users’ daily lives.
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The commercials received positive reception and significantly contributed to Woori Bank’s visibility in Vietnam.
