Nongshim’s commercials in Vietnam used light horror and humor to boost brand awareness and promote its spicy noodles. The viral campaign effectively engaged viewers with its Korean-inspired storytelling and strong visuals.
Campaign Overview
Nongshim launched a series of commercials in Vietnam to increase brand awareness and boost sales of their spicy noodles. By blending light horror and humor, the commercials captured the audience’s attention and showcased the fun and bold flavors of the brand. These viral commercials effectively connected with viewers, combining Korean-inspired visuals with local Vietnamese culture.
Purpose
The purpose of these commercials was to promote the WON App and Nongshim’s products while introducing the brand to the Vietnamese audience. The campaign aimed to show how Nongshim’s spicy noodles were not only delicious but also brought people together through humor and shared experiences.
Concept
The concept of the commercials featured a combination of light horror and humor, which was a creative approach to bring the Korean vibe into Vietnamese daily life. It focused on how Nongshim noodles could help bring enjoyment and connection through shared moments.
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Key Concept:
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Light horror: To catch the audience’s attention and create an engaging twist.
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Humor: To keep the mood light and fun, making the commercial enjoyable for all viewers.
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Korean vibe: Visual storytelling and set designs reflecting the Korean culture.
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Execution
The production process involved careful planning and precise execution:
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Locations and Set Designs: The commercials were shot with multiple locations and two main set designs.
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Filming Schedule: 2 days of shooting, with each shot carefully planned for visual storytelling.
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Post-production: The commercials were edited over 1.5 months to ensure high-quality visuals and seamless integration of the horror and humor elements.
Video 1: Nongshim Convenience Store Commercial
This video showcases Nongshim’s convenience store concept, blending humor and Korean aesthetics with a focus on the enjoyment of their spicy noodles.
- Client : Nongshim
- Production : RICE Content & Media
- Sound-Post : Creative Mahar Sound Studio
Video 2: Nongshim House Director’s Cut
The second video demonstrates the unique director’s cut of the Nongshim commercial, emphasizing the product’s bold flavors and entertaining storytelling.
- Client : Nongshim
- Production : RICE Content & Media
- Sound-Post : Creative Mahar Sound Studio
Result
Key Outcomes:
- Increased awareness of the Nongshim brand.
- Successfully promoted the spicy noodles, driving engagement and sales.
- The commercials became viral, drawing attention for their unique humor and cultural appeal.
The result of the campaign was a viral success, with high engagement from both customers and the online audience. The commercials were well-received, showcasing the bold flavors of the noodles while encouraging viewers to experience them for themselves.
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