Tiger Crystal’s ‘Bring Snow to Vietnam’ commercial, featuring Phan Thanh Nien’s Mount Everest journey, uses CGI and green screen effects to capture the adventurous spirit. The campaign won the Golden Bell Award for Best Online Advertising in 2016.
Campaign Overview
Tiger Crystal launched a commercial campaign in Vietnam to promote their event, ‘Bring Snow to Vietnam’, featuring Phan Thanh Nien — the first Vietnamese to conquer Mount Everest. The campaign aimed to attract viewers and create excitement for the event by telling a true and inspiring story. The commercial brought the story to life with a powerful narrative, coupled with stunning visuals achieved through CGI and green screen filming.
Purpose
The primary goal of the campaign was to attract an audience to the ‘Bring Snow to Vietnam’ event. The commercial aimed to promote Tiger Crystal through the adventurous spirit of Phan Thanh Nien’s Mount Everest conquest, emphasizing determination and the brand’s connection to adventure, exploration, and extreme challenges.
Concept
The commercial depicted Phan Thanh Nien’s real-life story of scaling Mount Everest. The brand used green screen and CGI backgrounds to visually tell the story of the mountain journey and the concept of bringing snow to Vietnam, aligning with the Tiger Crystal branding as a drink for those who seek adventure.
-
Key Concept Elements:
-
True Story: Phan Thanh Nien’s inspiring journey to the summit of Everest.
-
Extreme Adventure: Depicting the extreme challenge of mountain climbing and bringing the concept of snow to Vietnam.
-
CGI and Green Screen: The use of digital effects to enhance the visual storytelling and give a unique cinematic experience.
-
Execution
The commercial production process included the following steps:
-
Filming: The team shot the commercial using green screen technology to create CGI backgrounds that made the scenes more dynamic and visually stunning.
-
Shooting Duration: The filming process took 8 weeks, from creative development to final product, ensuring high-quality and impactful visuals.
-
Visual Effects: The post-production process integrated CGI snow and stunning visuals to bring the mountain journey to life, enhancing the emotional impact of the story.
Tiger Crystal – Bring Snow to Vietnam
This video showcases the remarkable journey of Phan Thanh Nien, the first Vietnamese to climb Mount Everest, using green screen technology and CGI effects.
Result
The campaign resulted in a viral success with wide audience engagement. It was recognized for its strong storytelling and visually impactful elements that captivated viewers and conveyed the essence of adventure and perseverance.
-
Key Outcomes:
-
Awarded Best Online Advertising at the Golden Bell Awards in 2016 for its creative approach.
-
Successfully promoted the event and increased brand awareness for Tiger Crystal by linking the adventurous spirit of the brand to Phan Thanh Nien’s story.
-
Viral impact: The campaign generated a strong connection with the audience and encouraged participation in the event.
-
See More:
