Happiness Initiative’s design used creative illustrations and product visuals to unpack negative emotions and promote mental well-being. The campaign followed brand guidelines while providing informative content in an engaging format.
Campaign Overview | Happiness Initiative Branding
The Happiness Initiative aims to foster mental wellness and emotional growth through its creative design and visual storytelling. In this campaign, we utilized the brand guidelines and product illustrations to create a new concept that presents the message “Unpack Your Negative Emotions”. The design focuses on providing informative content that educates the audience on emotional well-being while maintaining a fun and approachable tone.
Purpose
The primary objective was to embrace the brand guidelines and communicate the mental wellness message effectively. By using illustrations and directly presenting information on the design, we wanted to engage and educate the audience while making the content feel approachable and interactive.
Concept
The concept was developed to unpack emotions in a creative way that resonates with the audience. The use of illustrations and the concept of unpacking was central to the design, symbolizing the idea of emotional release and personal growth. The design was aimed to be informative, yet visually appealing, ensuring it captured the audience’s attention while delivering valuable information.
-
Key Concept Elements:
-
Unpacking Emotions: The design encourages the audience to unpack their negative emotions and transform them into more positive responses.
-
Creative Use of Illustrations: The product illustrations and visual storytelling helped bring the concept to life in a fun and educational way.
-
Brand Guidelines: The design adhered to the established brand guidelines, ensuring consistency and alignment with the overall vision of the Happiness Initiative.
-
Execution
The execution involved the following key elements:
-
Research & Analysis: The design team analyzed the target audience and researched effective ways to communicate mental wellness and emotional growth through visuals.
-
Concept Development: We developed a creative design concept that utilized illustrations to represent emotions and the process of unpacking them.
-
Design Production: The visual design was created with an emphasis on clarity, using bright colors, playful graphics, and strong typography to ensure the message was clear, engaging, and fun.
-
Social Content: The design was adapted for social media content, ensuring it resonated well with the audience across multiple platforms.
Result
The design for the Happiness Initiative was a success, gaining significant engagement and positive feedback from the audience. The use of illustrations and informative visuals helped communicate the initiative’s message clearly and effectively. The creative, fun approach helped the Happiness Initiative connect with the target audience, promoting emotional well-being in a lighthearted yet meaningful way.
-
Key Outcomes:
-
Increased Engagement: The design saw increased interaction and engagement on social media, with users sharing their thoughts on emotional health.
-
Brand Recognition: The campaign successfully built stronger recognition for the Happiness Initiative through its creative and consistent visual identity.
-
Positive Feedback: The audience appreciated the interactive design that encouraged them to reflect on their emotions and work towards a more positive mindset.
-
See more:
- Featured Design Work: Branding Duc Tho Xuan
- Woori Bank Commercials in Vietnam – Promoting WON App wit
- Featured Design Work: Pharmacity Brand Design
Thank you for reading! Be sure to follo Design Work us for updates on upcoming campaigns and exciting projects ahead.
