How do you blend flavor, memory, and storytelling into one bite-sized video? For Chickita, we turned their sauces into story starters. In this TikTok campaign, talents were invited to share a meaningful “first time” experience — from first salary to first date — while enjoying Chickita chicken with sauces that match the vibe of the story. Each episode started with “The first time I…” and ended with the feel-good tagline: “Good food, gain mood.”
The Concept
Capitalize on the mukbang trend — but elevate it with real stories. Turn food into a storytelling device. Make the emotional as tasty as the physical.
Each video connected Chickita’s unique flavors with life’s emotional milestones — served in the form of short-form vertical storytelling.
Our Role
We took charge of:
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Creative concept & script format (#KểChuyệnLầnĐầu)
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Casting talents and story selection
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Full production and post-production for vertical format
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Media strategy to optimize TikTok reach
Why It Works
It’s not just about food.
It’s about the moment you remember while eating it.
By linking flavor with feeling, the series gave Chickita a fresh emotional identity on TikTok — snackable, relatable, and made to be shared.
Featured Videos
@chickita.vn Tháng lương đầu tiên đánh dấu một cột mốc rất quan trọng, bởi từ giây phút này bạn sẽ chính thức làm người lớn và không còn phụ thuộc vào ba mẹ. Nhiều người đã chọn cách kỷ niệm cho khoảnh khắc lần đầu làm người lớn này bằng việc bao ba mẹ một bữa ăn ngon, còn bạn thì sao? #CHICKITA #Flamegrilledchicken #VạnSựKhởiĐầuNgon #KểChuyệnLầnĐầu #ChickitaVoucher200k #Storytime ——— Delivery: GrabFood | Shopee Food | Chickita.onha.vn Hotline 028 3519 0000
♬ original sound – Gà nướng Chickita nè! – Gà nướng Chickita nè!
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Want to create something with soul that also speaks to your brand values? Let’s build stories that connect. Contact us →
