This Google Case Study documentary | Video Works showcases the success stories of businesses like Amanotes, Suntory PepsiCo, and ViettelPay using Google Ads to grow and engage with their audiences across Southeast Asia.
Campaign Overview
Client: Google Asia
The Google Case Study campaign highlights the success stories of businesses in Southeast Asia that have effectively used Google Ads to drive growth and reach their target audiences. This documentary showcases Amanotes, Suntory PepsiCo, and ViettelPay, each of whom used Google Ads for different business objectives and achieved remarkable results.
Purpose
The campaign’s objective was to demonstrate how businesses in the region can effectively leverage Google Ads to enhance brand awareness, reach new customers, and achieve higher engagement through targeted advertising. This branded documentary aimed to highlight the power of digital marketing and Google’s tools in helping businesses grow.
Concept
The concept was to create a documentary-style series that would feature three different businesses:
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Amanotes x Google Think Games: A journey to become the #1 mobile app publisher in Southeast Asia.
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Suntory PepsiCo: How they used YouTube and TV to reach more users effectively.
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ViettelPay: Their success with the Tet 2020 campaign using YouTube.
The documentary showcases how each company used Google Ads tools to grow their businesses and connect with their audiences in meaningful ways.
Execution
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Filming Style: The documentary features real stories and interviews with key stakeholders from the companies involved. It uses authentic storytelling to connect with the audience, showcasing the journey of each business.
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Production Process: The production included shooting at various locations and capturing behind-the-scenes moments of business operations. The documentary also incorporated visual elements from the Google Ads platform to provide context for the advertising strategies used.
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Timeline: The documentary was produced over a 2-month period, ensuring high-quality footage and storytelling.
Result
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Amanotes saw an increase in downloads and was able to maintain its top position in the mobile app market.
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Suntory PepsiCo successfully reached its target audience more effectively, leading to higher brand recognition and increased sales.
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ViettelPay gained significant traction during the Tet 2020 campaign, resulting in a successful ad campaign and increased engagement.
The documentary proved to be an effective case study in demonstrating the power of Google Ads in driving results for businesses across various industries.
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