In this Branded Short Film project for Capitaland Vietnam, we dive into the powerful story of a man’s life journey, starting from his humble beginnings at Capitaland Hope School to his return to give back to the next generation. This heartwarming film highlights the importance of education, community, and giving back, aligning with Capitaland’s commitment to corporate social responsibility (CSR).
Campaign Overview
Client: Capitaland Vietnam
Campaign: “Remember Your Beginnings”
Capitaland Vietnam launched the “Remember Your Beginnings” short film campaign to enhance brand image and showcase the company’s social contributions. The film tells the story of a man’s life journey, starting from his humble beginnings at Capitaland Hope School and culminating in his return to give back to the next generation of students. It highlights the impact of Capitaland’s CSR activities, particularly their work with education and community development.
Purpose
The purpose of the campaign was to communicate Capitaland’s good work and strengthen its brand image as a socially responsible organization. By focusing on education and community support, the film was designed to foster positive perceptions and connect the brand’s values with the audience.
Concept
The concept of the short film portrays the growth of a man whose life was shaped by Capitaland Hope School, a school funded by Capitaland’s charity initiatives. The narrative follows his journey from student to successful individual, coming full circle by returning to the school to support and mentor the next generation. The film effectively uses the “Remember Your Beginnings” theme to highlight the importance of giving back and paying it forward.
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Key Concept Elements:
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Impact of Education: Focus on how education changed the individual’s life.
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Giving Back to the Community: The protagonist’s return to the school symbolizes his commitment to helping others.
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Brand Values: The film aligns with Capitaland’s CSR efforts in community and educational development.
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Execution
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Video Style: The film is structured as a narrative short film, combining real-life elements and emotional storytelling to connect with the audience.
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Locations: The film starts at the Capitaland Hope School, reflecting the humble beginnings of the protagonist, and transitions to scenes depicting his successful life and return to the school.
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Production Timeline: The entire project, from concept development to final delivery, took approximately 8 weeks.
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Visual Elements: The film uses natural lighting and real-world settings to keep the feel grounded and relatable.
Result
The short film effectively achieved its purpose of enhancing Capitaland’s brand image, showcasing the company’s social commitment to education and community development. The emotional storytelling resonated with the audience, and the film’s success was measured through increased awareness and positive engagement with the Capitaland brand.
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Key Outcomes:
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Increased Brand Awareness: The film reached a wide audience and successfully highlighted Capitaland’s CSR efforts.
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Positive Engagement: Viewers connected emotionally with the story, leading to a boost in brand perception.
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Long-term Impact: The film helped solidify Capitaland’s reputation as a corporate entity committed to social causes.
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See more:
- Nongshim Commercials | Video Works
- Woori Bank Commercials in Vietnam – Promoting WON App with Real-Life Stories
- Tiger Crystal Commercials in Vietnam | Video Works
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